For my fourth showcase this month I interviewed Renee Hildreth. Renee, aged 30, owns The Cloth Ones based in Jacksonville, North Carolina USA.
The Cloth Ones specialises in handmade cloth diapers, children’s clothing and accessories.
Here is my interview with Renee.
When did you start your business?
The Cloth Ones was started in June 2015.
What made you decide to set up your business?
I had wanted to try cloth diapering with my son when he was born, but after researching on the internet, I was intimidated to say the least. I didn’t know where to begin, so I gave up. When my son was about 15 months old, we found out we were expecting baby #2. My son was already going through $70 a month in diapers! I decided to give cloth a try again. I am so glad I did. I decided to sew my own and loved it so much that I wanted to make for others as well. The plus side to all of the cute designs that modern cloth offers is obviously the fact that they are eco-friendly and reusable. I could never go back. I recently branched out into clothing, accessories, and embroidery too.
What do you do and what products do you sell?
I make cloth diapers and clothing and accessories with the use of my sewing/embroidery machine and serger. I order the fabrics, cut, sew, photograph and list all of my items myself.
What products seem to be your best sellers?
Pocket Diapers are my number one seller. They are popular because they are the most affordable diaper and the amount of absorbency can be customized for each baby by using different inserts.
Who are your biggest competitors?
Brand name diaper companies such as Bum Genius and Alva.
How do you advertise your business?
Mostly Facebook. I do some advertising on other social media, such as Pinterest, Twitter, and Instagram
How would you recommend your business to potential customers?
refer them to my Etsy shop for in stock/ ready to ship items and to see my Facebook group for custom one-of-a-kind diapers.
Did you have any problems when starting your business? If so, how did you overcome them?
My biggest concern was doing everything legally and correctly. It’s difficult to know where to start. The ladies over at the “CD Compliance” Facebook group have information for each state as to what needs to be done before you open a safety compliant business. The “Wahm Tax Group” was also helpful in setting up the proper tax filing.
How do you decide on your designs?
I am inspired by the fabric usually. When I see a fabric, I envision it as something specific. I then decide on coordinating colors.
What has been your favourite piece to work on?
I love making Hybrids because you can use any type of knit fabric for the outer.
Are there any offers on your products running at the moment?
My next sale will be October 10th-31st on Etsy. It will be 15% off in stock purchases
What has the experience of owning a business been like for you?
For me, it’s been enjoyable. While it can be stressful with little ones at home, it is very rewarding. The feeling you get when something that arrived as folded up fabric, leaves as a totally different item, is indescribable.
Where do you see your business in the future? What dreams do you have for your business?
Once my children are in school, I plan on diving into my business full-time. My husband will be leaving the Military in a few years so I’d like my business to be able to solely support us during the transition.
The Cloth Ones Clothing Gallery
Below you can find the store and social media links for The Cloth Ones:
Facebook Page: www.facebook.com/TheClothOnes
Facebook Group: www.facebook.com/groups/theclothones
Thank you for answering my questions, Renee. It has been a pleasure interviewing and getting to know you. I wish you well in your business venture.